Privacy Policy

1.Information We Collect

We may collect personal information that you voluntarily provide to us or that is automatically collected when you use our Website. Depending on how you interact with us, this may include:

• Name, email address, telephone number, mailing address, billing address, and shipping address
• Vehicle information and other information you choose to provide to us
• Payment-related information
• IP address, browser and device information, and location information

We do not store customers' payment card information on our own systems. Payment information is handled by our third-party payment providers as described below.

2.How We Collect Information

We may collect personal information through:

• Contact forms
• Online checkout and purchases
• Live chat and communications with our business
• Website usage and tracking technologies

We may also receive information from third-party service providers when necessary to process transactions, provide services, operate the Website, or support our business.

3.How We Use Personal Information

We may use the personal information we collect to:

• Process and fulfill orders, payments, shipping, and delivery
• Communicate about orders and inquiries and respond to customer service requests
• Provide customer support through our chat services
• Provide and improve our Website and services
• Understand Website usage, analyze traffic and performance, and measure advertising effectiveness
• Provide relevant advertising, marketing, and retargeting; create advertising audiences; and send promotional emails when permitted by law
• Detect, prevent, and address fraud, security issues, and misuse
• Comply with applicable laws, regulations, legal obligations, and other purposes disclosed when information is collected

4.Payment Processing

Tyres 2 U uses third-party payment services to process payments made through the Website. Our payment-related services may include Tireweb Pay, Stripe, and Affirm.

We do not store customers' payment card information on our own systems. When you make a purchase or choose a financing or payment option, information necessary to process the transaction may be transmitted to the applicable payment provider. Those providers may collect and process information in accordance with their own privacy policies and terms.

5.Shipping and Order Fulfillment

We use FedEx to fulfill and deliver orders. To fulfill an order, we may provide FedEx and other necessary fulfillment providers with information such as your name, shipping address, telephone number, and other information necessary to deliver your order.

We disclose this information only as reasonably necessary to fulfill and deliver your order and provide related services.

6.Cookies and Similar Technologies

Our Website uses cookies and similar technologies. Cookies are small files placed on your device that can help websites recognize your browser, remember information, understand Website usage, and improve functionality.

We may use these technologies for:

• Website functionality
• Analytics and understanding Website traffic and usage
• Measuring advertising effectiveness
• Marketing, advertising, retargeting, and targeted advertising

You may be able to control or disable cookies through your browser settings. Disabling cookies may affect certain Website functionality.

7.Analytics, Advertising and Retargeting

We use third-party analytics and advertising technologies, including Google Analytics and Meta Pixel. These technologies may collect information about your interactions with our Website, such as your IP address, browser or device information, pages or products viewed, actions taken, and other information associated with your use of the Website.

We use these technologies to:

• Understand how visitors use our Website and measure traffic and performance
• Measure the effectiveness of our advertising
• Deliver advertisements that may be more relevant to your interests
• Create or use audiences for advertising and retargeting purposes
• Show Tyres 2 U advertisements on third-party platforms, including Meta platforms

Third-party advertising providers may use cookies, pixels, and similar technologies to collect information about your activity across websites and services. Their use of information is governed by their own privacy policies and terms. Where required by applicable law, you may have the right to opt out of certain processing of your personal information for targeted advertising or similar purposes.

8.Email Marketing

We use Mailchimp to assist with promotional email communications. If you provide your email address and otherwise consent, or where permitted by applicable law, we may use it to send promotional communications about products, services, offers, or other information that may be relevant to you.

You may unsubscribe from promotional email communications at any time by using the unsubscribe mechanism included in the applicable email. Unsubscribing from promotional communications does not prevent us from sending transactional or service-related communications, such as order confirmations, shipping information, or responses to customer inquiries.

9.Live Chat and AI Services

Our Website uses TireWeb AI Chat to provide customer assistance and respond to questions. Information you provide through the chat feature may be processed to respond to your request, provide customer support, improve the chat experience, and operate the Website.

Please do not provide sensitive personal information through the chat feature unless specifically requested for a legitimate business purpose.

10.reCAPTCHA

Our Website uses reCAPTCHA or similar security services to help protect the Website from spam, abuse, and automated activity. These services may collect information about your device, browser, IP address, and interaction with the Website for security and verification purposes. Use of these services is subject to the applicable third party's terms and privacy practices.

11.Information Sharing and Disclosure

We do not sell or rent your personal information for monetary consideration as part of our ordinary business practices. However, we may disclose certain personal information to third-party advertising and analytics providers for measuring advertising effectiveness, creating advertising audiences, and delivering targeted or interest-based advertising.

Depending on the circumstances and law applicable to you, certain disclosures for targeted or cross-context behavioral advertising may be considered "sharing" or otherwise subject to an individual's right to opt out.

We may disclose personal information to service providers and other third parties when reasonably necessary to operate our business and provide services, including:

• Payment processors and financing providers
• Shipping and delivery providers
• Website hosting and technology providers
• Analytics, advertising, marketing, and email marketing providers
• Customer support, chat, security, and fraud-prevention providers
• Other providers necessary to operate the Website and fulfill your requests

We may also disclose information when reasonably necessary to:

• Comply with applicable law, legal process, or lawful government requests
• Protect our rights, property, or safety and those of our customers or others
• Investigate fraud, security incidents, or other unlawful activity
• Enforce our agreements and policies
• Facilitate a business transaction such as a merger, acquisition, financing, reorganization, or sale of assets

12.Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing products and services, maintaining business and transaction records, resolving disputes, complying with legal obligations, and enforcing our agreements.

The specific retention period may vary depending on the type of information and the reason it was collected. When personal information is no longer reasonably required for a legitimate business or legal purpose, we may delete, destroy, or anonymize it in accordance with our applicable policies and procedures.

13.Data Security

We take reasonable measures designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction. However, no method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of your personal information.

14.Children's Privacy

The Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13 through the Website. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.

If you believe a child under 13 has provided personal information to us, please contact us using the information provided below.

15.Your Privacy Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information. These rights may include the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Request information about how your personal information is collected, used, or disclosed
• Opt out of certain targeted or interest-based advertising
• Opt out of the sale or sharing of personal information where applicable
• Opt out of promotional email communications
• Exercise other privacy rights provided by applicable state or federal law

The availability and scope of these rights depend on applicable law and may be subject to certain exceptions and limitations. To submit a privacy request, contact us using the information in the Contact Us section below. We may need to verify your identity before completing certain requests to protect your information and prevent unauthorized access.

16.State-Specific Privacy Rights

Certain U.S. states have enacted comprehensive privacy laws that provide residents with additional rights regarding their personal information. Where applicable, Tyres 2 U will comply with those laws and provide the rights required by applicable law.

Depending on the state and applicable law, these rights may include:

• Knowing or accessing personal information
• Correcting inaccurate personal information
• Deleting personal information
• Obtaining a portable copy of personal information
• Opting out of the sale or sharing of personal information
• Opting out of targeted or interest-based advertising
• Exercising other rights provided by applicable state law

California Residents

California residents may have additional rights under applicable California privacy law, including rights to opt out of the sale or sharing of personal information for cross-context behavioral advertising, where applicable. If applicable, we will provide a method to exercise these rights, including honoring qualifying opt-out preference signals as required by law.

Other State Residents

Residents of other states may have additional rights under their respective state privacy laws, including rights relating to targeted advertising, the sale or sharing of personal information, and universal opt-out mechanisms. The availability of these rights depends on whether the applicable law applies to Tyres 2 U and the circumstances of the individual's request.

17.Privacy Preference Signals and Do Not Track

Some browsers and devices provide privacy preference signals that communicate a consumer's privacy choices to websites. Certain state privacy laws require covered businesses to recognize specific universal opt-out mechanisms, including the Global Privacy Control (GPC).

Where required by applicable law, Tyres 2 U will recognize and process qualifying opt-out preference signals in accordance with applicable requirements. Traditional browser "Do Not Track" signals are different from legally recognized opt-out preference signals. Because there is not a uniform industry standard for responding to traditional Do Not Track signals, our Website may not respond to every such signal.

18.Third-Party Websites and Services

Our Website may contain links to or integrations with third-party websites and services. Those third parties may have their own privacy policies and practices. We are not responsible for the privacy practices of third-party websites or services that we do not control. We encourage you to review the privacy policies of third-party providers before providing them with personal information.

19.Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, Website, technology, services, or applicable legal requirements. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. Your continued use of the Website after an updated Privacy Policy is posted constitutes your acknowledgment of the updated policy, to the extent permitted by applicable law.